Ground has genuinely broken on DFW's biggest surf bet. Late 2027 is plausible for phase one; the wave details deserve scrutiny as they firm up.
Cannon Beach is a 200 million dollar surf and adventure resort that broke ground in December 2025 on a 35-acre site at Stacy Road and Highway 121 in McKinney, north of Dallas. From the team behind Arizona's Revel Surf, it pairs a three-acre SwellMFG lagoon with a hotel, hot springs, skate park, and entertainment district, with phase one projected for late 2027.
Plans center on SwellMFG wave technology, the system also used at Revel Surf in Arizona, with stationary surf waves reported as the lagoon's centerpiece. Final wave lineup details are still to be confirmed, and we have flagged the traveling-versus-stationary split for verification.
Dallas-Fort Worth families and surfers when it opens: 400,000 annual visitors are projected. Combined with Fireside Surf and Waco, Texas is quietly building the densest wave scene between the coasts.
No pricing announced. Revel Surf's Arizona pricing, sessions around 119 dollars, is the closest sister-project reference.
Nothing to book yet. McKinney is 35 minutes north of Dallas; Fireside Surf at Grandscape covers the area's standing-wave needs in the interim.
Technology
SwellMFG