Broadway at the Beach Surf Resort is not open yet. The developer is targeting March 2030. It runs Wavegarden Cove in Myrtle Beach, South Carolina, USA.
Verified October 2026
The strongest version of this project in ten years of attempts, and now the only one with a signed agreement behind it. A 5.5-acre Wavegarden Cove backed by Highgate, South Street Partners, Twin Point Capital and W.M. Jordan, on a site the planning commission backed for rezoning and with construction and opening deadlines written into the deal. The city structured its 20 million dollars carefully: nothing moves until 125 million of private money is in and the project is 80 percent built. March 2030 is still a long way out and the history here is of dates moving, but the terms are the most credible signal this project has produced.
A 5.5-acre Wavegarden Cove planned for a 28-acre site at Highway 17 Bypass and 21st Avenue North in Myrtle Beach, on the former Palace Theatre parcel next to Broadway at the Beach. The plan pairs the lagoon with a 150-room hotel, restaurants and bars, retail and other hospitality space. Total investment is set at 170 million dollars. Myrtle Beach City Council approved an incentive agreement with the developer, WaveGarden Myrtle Beach or WGMB, in September 2026, committing up to 20 million dollars in city support. Horry County Council passed the first reading of an ordinance adding the site to a multi-county business park on 20 October 2026, part of the city's funding plan; the second reading and a public hearing are set for 17 November and the third reading for 8 December. WGMB is a partnership of Highgate, South Street Partners, Twin Point Capital and W.M. Jordan, on land owned by Broadway at the Beach's owner Burroughs and Chapin. The opening target is March 2030.
A large-format Wavegarden Cove on a 5.5-acre lagoon, the platform used at The Wave in Bristol, Lost Shore in Scotland and Alaia Bay in Switzerland. The module count and wave menu have not been announced.
Myrtle Beach's vacation and family visitors first: the city's economic analysis projects about 364,000 visitors a year. For East Coast surfers it would be a second Wavegarden Cove in the region after Atlantic Park in Virginia Beach, about 324 miles north by road.
No prices have been announced.
Nothing to book. The site sits beside Broadway at the Beach, which is already a working entertainment district with parking, restaurants and an aquarium, so the surrounding trip does not depend on the park opening.
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Wavegarden Cove
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When does Broadway at the Beach Surf Resort open?
Broadway at the Beach Surf Resort is under development, with opening expected March 2030. This project has been announced before. The effort began about a decade ago at a different site on Robert M. Grissom Parkway and stalled during the pandemic. In 2022 the council voted 6 to 2 to sell 21.6 acres of city land for 4.5 million dollars with a buyback option, deadlines were extended in 2023 for nonrefundable deposits, and in November 2024 the developer abandoned that land deal and moved to Broadway at the Beach targeting 2027. What is different now is a signed agreement with dates attached. Construction must begin by 1 September 2027 and the development must open by 1 July 2030. The city pays nothing until the developer has put in at least 125 million dollars and reached 80 percent completion, and if the project closes inside five years a share of the city money is repaid, a requirement that survives a sale, transfer or foreclosure.
Where is Broadway at the Beach Surf Resort?
Broadway at the Beach Surf Resort is in Myrtle Beach, South Carolina, USA. The nearest airport is Myrtle Beach International, about 10 minutes by car.
