A logical second Endless Surf beachhead in Florida with real approvals behind it. Watch for groundbreaking confirmation.
Shell Point Beach & Surf Club is a planned Endless Surf ES36 wave pool in Panama City Beach, Florida, sited blocks from the Gulf inside an entertainment district. Approved with construction slated to begin in early 2026, it targets a 2027 opening as the Florida Panhandle's first surf park.
The same ES36 platform as The Point in Fellsmere: a heart-shaped pneumatic lagoon with single-peak rides up to about 19 seconds and zoned settings from learner waves to overhead. The Gulf's notoriously fickle surf is the entire business case.
Panhandle locals and the massive PCB tourist flow, most of whom have never surfed anything but shorebreak slop. As a learn-to-surf volume machine in a vacation town, the concept writes itself.
No pricing announced. The Point's launch pricing later this year will be the natural Florida reference.
Nothing to book. The Point in Fellsmere opens first and is the Florida pool to plan around this year.
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